IFA Berlin, short for Internationale Funkausstellung Berlin, is one of the world’s leading trade shows for consumer electronics and home appliances. Typically held annually at the Messe Berlin exhibition grounds in Berlin, Germany, this event acts as a vibrant melting pot where technology brands, industry experts, and consumers converge to experience and discuss the latest advancements in consumer technology. From flagship smartphones to smart home ecosystems, and from cutting-edge audio-visual gear to the latest in computer networking—IFA covers a broad spectrum.
What sets IFA apart is its timing. Scheduled usually around late summer or early autumn, it allows companies to showcase their latest innovations just ahead of the crucial holiday season, making it a strategic launchpad for new products. With a lineage dating back to 1924, IFA has established itself not only as a platform for product releases but also as an arena for panel discussions, keynotes, and networking events that shape the industry’s future.
One can’t help but marvel at the sheer variety of tech on display. It’s like walking into a crystal ball that gives you a glimpse of the tech landscape for the coming year. If you’re looking for a comprehensive, data-driven perspective on where consumer technology is headed, IFA Berlin is the event to watch.
The Philips Sonicare brand is still the number 1 recommended sonic electric toothbrush brand by dental professionals worldwide and is typically one of two brands anyone uses when it comes to electronic toothbrushes. Therefore, it was not surprising that Philips had a large section of their hall dedicated to their dental solutions. Many people don’t take…
Philips had one of the more impressive booths (actually a full hall) at IFA 2018. Their lighting and TV products deservedly get a lot of headline attention but I think their health and kitchen tech deserves just as much praise. Philips appears to be making a big move into sleep and health tech this year,…
Following IFA 2018 the world of the smart home finally appears to be coming commonplace within the kitchen. Whether you are getting a completely new kitchen or just looking for some new tech to get to make things a little easier when cooking we have compiled a list of our top things to buy for…
TVs have a significant presence at IFA providing a welcome variety compared to the mobile focussed MWC. After years of waiting for OLED to go mainstream this year finally appears to be the one where we have achieved it. Not only are OLED displays readily available from multiple companies, but the prices are dropping quickly….
I previously compared the three flagship system on chips from Huawei, Qualcomm and Samsung against each other and at the time, on paper, the Kirin 970 was fractionally behind the other 2 SoCs, which was due to the Kirin 970 being announced 6 months prior. Now the tables have turned and the HiSilicon Kirin 980 is the newest chip…
With my time over at IFA for 2018, I have selected my favourite products of the year in no particular order. There were a lot of highlights this year, and I may do another post to point out honourable mentions. One trend that was obvious during MWC 2018 earlier in the year was it all…
Dell has been busy with announcing products at Gamescom 2018, then immediately after releasing more products at IFA 2018. Along with the below announcements, Dell had on show several of their new Alienware PCs which feature the latest Nvidia RTX 2080 graphics cards. Launch highlights include: New Inspiron 5000 and 7000 laptops and 2-in-1s elevate…
During IFA this year we have seen a surprising number of phone releases with the two notable ones being the Huawei Mate 20 lite and Honor Play. While they are technically owned by the same company there seems to be a growing divide between the two brands and both of these phones make for an interesting comparison as…
Similar to last years IFA Huawei have announced their new flagship system on chip that will be available on the new Mate 20 phones that should launch a month from now. The Kirin 980 brings some impressive improvements from the previous 970, and during our briefing, some exciting comparisons were made between the Kirin 980…
Huawei has decided to release the Lite version of their new Mate 20 phone before the main phones this year teasing us about the possible design and specification of the new flagship. The new wallet-friendly phone comes with many high-end features with its dual front camera system being particularly appealing to the selfie generation. The…
I have high hopes that Casio will release a Wear OS based smartwatch that will eat at the market share of the multi-sports watch industry dominated by Garmin. The announcement of the WSD-F30 PRO TREK isn’t quite that watch but it is a step in the right direction and based on the specification something was would still…
IFA starts next week and we will likely see some amazing new consumer technology. There are several big events being held with Sony and Samsung having something scheduled on 30th August and Huawei on the 31st. The Huawei event will almost certainly be the announcement of the new Kirin 980 SoC which will be the processor behind…
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