Social media has been growing more and more over the years, with new apps and websites breaking into the scene and existing, popular ones adding features to gain more users. Instagram has been one of the fastest growing social media sites to hit the internet, and with the several new additions and directions that they've taken since Facebook bought the app, it's becoming closer to being the most used app for interaction. The visual aspect and minimalistic design to the app is what originally made it such a popular choice for many mobile phone users of all ages. While Snapchat caters primarily to a younger generation, and Pinterest seems to target the older range, Instagram sees a wide variety of diverse users in terms of age and lifestyle. 

While the app incorporates many popular features that other social media sites have, it's created an easier platform to get involved with your following and interact. Plus, most celebrities and businesses have given in and created an account, so you can easily keep up with everyone you are interested in on one simple platform! Breaking down what exactly is so appealing about Instagram, we looked into three different aspects that have molded Instagram into the popular app it is today. 

Exposure

People turn to Instagram because of the huge amount of exposure that users get by using hashtags, following others, and staying active. There have been several success stories of people finding fame and even making money or getting hired just by running an Instagram account! Out of all of the social media sites out there, most people think that Instagram reaches the most people, and even casual posters can find themselves with a few thousand followers and creating some great friendships with other like-minded people. With services like Buzzoid now offering real Instagram likes, finding exposure and becoming an Instagram influencer has never been more achievable.

Interaction

Interacting through Instagram has been made insanely easy, and the app sees a lot more communication than some other social media sites. Not only can you like and comment on photos, but the app also has its own private messaging system to chat, share posts, and send links. Plus, you can browse the posts your friends have liked and get involved that way! Using hashtags is a great way to discover new people to follow, and since the app is so easy to interact on, you'll find a lot of your comments will usually be acknowledged.

Connection

When brands are looking to use social media to branch out, they usually turn to Instagram. Tons of different businesses run successful accounts, and it's common to see several giveaways and contests held on the website. The addition of live stories that last for 24 hours gives celebrities and casual posters both a way to give a more personal, intimate look into their life behind the pretty filters and carefully staged posts. Instagram offers the most connection with not only businesses and celebrities but other users who follow the same accounts and keep up with trending hashtags as you!