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The Xiaomi Pocophone F1 was a whirlwind success shaking up the smartphone market and blurring the lines between affordable mid-range phones and flagships. It was more than just a flagship killer like many brands try and claim, the price was far lower than what you see today from the likes of Realme or other Xiaomi phones. You did make a lot of sacrifices though, it lacked NFC meaning no Google Pay, the screen and camera were not great, but you always have to make some sacrifices with affordable phones.
People were expecting a following up phone un 2019, but this never materialised, some speculated that the Xiaomi Redmi K30 Pro would end up being rebranded Pocophone F2 for the Indian market, but this was inaccurate.
Recently, news and rumours have been ramping up, with various references to the Pocophone F2 popping up online, and the biggest leak being a trademark application recently. The filing actually referred to the Poco F2, which is likely the name that will be used in the Indian market, whereas global will be named Pocophone F2.
Now, Manu Kumar Jain, the global VP of Xiaomi, has announced that Poco is separating from Xiaomi to become their own independent brand. Nothing else is revealed here, but it is clear they are not killing off the Poco name and it is inevitable a follow-up phone will launch.
What they mean by being its own brand is another question, it will likely be owned by the Xiaomi parent company, they will also almost certainly share much of the hardware and use the same OS. So for end-users, it will likely be the same thing, but as a business, I would assume they have some autonomy over the decisions they make about the company and phone design.
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I am James, a UK-based tech enthusiast and the Editor and Owner of Mighty Gadget, which I’ve proudly run since 2007. Passionate about all things technology, my expertise spans from computers and networking to mobile, wearables, and smart home devices.
As a fitness fanatic who loves running and cycling, I also have a keen interest in fitness-related technology, and I take every opportunity to cover this niche on my blog. My diverse interests allow me to bring a unique perspective to tech blogging, merging lifestyle, fitness, and the latest tech trends.
In my academic pursuits, I earned a BSc in Information Systems Design from UCLAN, before advancing my learning with a Master’s Degree in Computing. This advanced study also included Cisco CCNA accreditation, further demonstrating my commitment to understanding and staying ahead of the technology curve.
I’m proud to share that Vuelio has consistently ranked Mighty Gadget as one of the top technology blogs in the UK. With my dedication to technology and drive to share my insights, I aim to continue providing my readers with engaging and informative content.