We have been eagerly waiting for Xiaomi to officially land in the UK for weeks. Xiaomi has been a bit of a sensation in the tech world forming just 8 years ago they already have a turnover of over $21 billion and unlike many other tech companies with questionable finance morals, Xiaomi has a unique approach of capping their net profits at 5%. This approach to business makes them extremely affordable and it is one of the reasons why many UK buys have resorted to grey imports to get hold of Xiaomi phones such as the Pocophone F1.
During their press conference this afternoon, Xiaomi announced four new products for the UK market. Xiaomi also announced today that it will open its first-ever Authorised Mi Store in the UK, opening 18th November 2018 in Westfield London which will also host a range of its exclusive Mi Ecosystem products.
Xiaomi Mi 8 Pro
The stand out device being the flagship Mi 8 Pro with its futuristic transparent glass back design it is one of the first phones to feature pressure sensitive in-display fingerprint sensor.
With a price of £499 it is the same as the OnePlus 6T and could help shake up the increasingly expensive flagship market with its affordable price tag.
Powered by the Qualcomm Snapdragon 845, it has a 6.21” AMOLED full-screen display, in-display fingerprint reader, and a 12MP + 12MP AI dual camera. The phone also has a 3000 mAh battery that is Quick Charge 4.0+ compatible.
The Mi 8 Pro comes in Transparent Titanium with an 8GB + 128GB setup and will be available from the 9th November through Three, Amazon
On the other end of the spectrum is the Redmi 6A which costs just £99 making it one of the most affordable phones on the market.
The phone is powered by the MediaTek Helio A22 SoC which is built on the 12nm process. Its 3000mAh battery allows the phone to stay in standby mode for up to 19 days. Redmi 6A has a 13MP rear camera featuring phase detection autofocus and a 5MP front camera—both capable of using Xiaomi’s AI Portrait mode.
Xiaomi Band 3
Xiaomi doesn’t just do phones, they have a wide range of produces in their Mi Ecosystem, with the Band 3 fitness tracker being a popular option. Costing just £26.99 this is considerably cheaper than the Fitbit or Garmin alternatives and about the same price as generic Chinese brands such as Letsfit and Lintelek.
The Xiaomi Band 3 features a large OLED touchscreen display in addition to a physical button for easy control. It has an impressive 20-day battery life and 50-meter water resistance.
Mi Electric Scooter
The last product announced is the Mi Electric Scooter has an award-winning design and is incredibly easy to master. It travels 30km on a single charge and weighs just 12.5kg, and comes with an LED headlight and features such as regenerative braking. By connecting to an app, users can also use their phone as a dashboard.
On top of this, we have already posted that the Pocophone F1 is now available directly through Amazon for just £329.99 and offers flagship performance at a lower cost than the Mi 8 Pro.