You may have not heard of Cello but they are a UK based manufacturer of affordable TVs. Today they announced a new range of TVs built around the QLED similar to what you find on expensive Samsung models.

With the 55” model retailing from just £799, this first model in a new QLED range will likely be very popular with people looking for high-quality affordable TVs. The new TVs are fully HDR10 compliant with a 10-bit panel, however detailed information of this panel is not available yet, I would guess that it is not a true 10-bit panel like you find on expensive TVs.

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Detailed specification is not available at present but the features include:

  • 4K Ultra HDR10 QLED TV
  • Android 7.0 Smart TV with built-in Wi-Fi
  • Available in 55” with a central stand
  • Cello Play (a smarter way to watch catch up TV)
  • DVB-T2 tuner ready for 4K transmission
  • T2 HD channels
  • 10Bit 3840 x 2160 native screen resolution
  • 2 x USB 2.0
  • 4x HDMI 2.0b inputs
  • MicroSD card tested up to 1TB of storage
  • Wall mountable (400mm x 400mm)

Cello might be the only company in the UK that is manufacturing TVs and they are assembled in the North East of England encased with stainless steel for a truly premium feel.

The new Smart TV features available on the Cello QLED run on Android 7 Nougat, including capabilities such as 4K casting, multiple video app account access and live TV pause support from USB. The QLED TV enables instant access to the wide range of Android apps and functionality in the App Store, such as SkyGo, VirginGo and BT sports, showcasing how the power of smart apps augment the viewing experience.

In addition, Cello’s own Smart TV platform, Cello Play, allows seamless access to the Internet Movie Database (IMDb), plus integration between TV channels and other video player apps, such as YouTube, iPlayer, ITV Hub, All 4, My5, and UKTVPlay. This intelligently provides programme information to viewers, allowing them to move up to seven days back and forwards through the EPG.

The new TVs should start to become available today from £799 and available from Amazon and other online stores.

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