Yesterday Nvidia finally took the wraps off their new NVIDIA Shield TV and the Pro models with the new tubular-shaped model lowering the price down to £150 compared to the £180 currently charged for the existing model, and making it quite competitive with the new Fire TV Cube at £110.

With Black Friday and Christmas coming up people will no doubt be looking for a great deal on streaming devices, and if you want the absolute best which is it?

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NVIDIA Shield TV | 4K HDR Streaming Media Player, Dolby Vision, MicroSD, Works with Alexa
All-new Fire TV Cube | Hands free with Alexa, 4K Ultra HD streaming media player
NVIDIA SHIELD TV with Remote
£149.99
£109.99
£179.00
NVIDIA Shield TV | 4K HDR Streaming Media Player, Dolby Vision, MicroSD, Works with Alexa
£149.99
All-new Fire TV Cube | Hands free with Alexa, 4K Ultra HD streaming media player
£109.99
NVIDIA SHIELD TV with Remote
£179.00

NVIDIA Shield TV 2019 vs Shield TV 2017

Nvidia has gone for the increasingly common Pro and non-Pro option for the new Shield TV in order to achieve a more attractive price point while still charging enthusiasts as much as possible for the best model.

Not a huge amount has changed between the old Shield and the new Shield, so if you are thinking of upgrading, it might not be worth it.

The new Shield features the latest advanced NVIDIA Tegra X1+ processor makes the Shield up to 25% faster than the previous generation. In reality, I am not sure how much difference that will make for users, if you are a big gamer it is worth considering.

For me, the main reason to upgrade would be for the inclusion of Dolby Vision. If you have spent a lot on a TV that features this, you probably want to actually use this form of HDR. Unfortunately, for whatever reason, Nvidia has chosen not to include HDR10+, so if this is the technology you are using, you may want to look elsewhere.

There are two other big upgrades too. The remote has seen a massive improvement, bringing it in line, if not better than the new Amazon TV remote. It can now be programmed to control your AV equipment, it uses batteries, and there is even a built-in lost remote locator. Furthermore, it has a slight edge over the Fire remote thanks to a dedicated Netflix button and a programmable button that you can set to load up Kodi, Plex or any other function you want.

Lastly, and the jury is still out on this one, is the new 4K AI upscaling for HD content. If you have a 4K TV, your TV will typically convert 1080P to 4K, or alternatively, whatever device is playing the content. Quite often it is regarded best to leave your TV to do it, but Nvidia claims their 4K upscaling is much better providing crisper, clearer, video-enhanced to 4K resolution in real-time.

So if you want a Shield, but don’t have an older model, absolutely get this. If you do have a shield but don’t have a TV with Dolby Vision, you may as well keep your existing Shield

NVIDIA Shield TV Pro or Non-Pro?

For most people, you will be best to get the cheaper model, but again, it is dependant on usage.

The cheaper model uses 2GB of RAM and 8GB of onboard storage expandable via microSD

The Pro bumps this up to 3GB and 16GB plus adds in two USB 3.0 Ports (Type A).

However, it is only the Pro model that can use Plex Media Server. Even if the none pro one had it, it wouldn’t be a great deal of use with only microSD.

For comparison, the older Shield had 3GB of RAM and 16GB of storage

NVIDIA Shield TV 2019 vs Fire TV Cube?

With the two devices priced a bit closer together, the decision between which is best is a little harder.

Again, it is dependant on usage, I have always regarded the Fire TV as the best for media streaming, whereas the Nvidia is best for gaming and arguably local content.

Both Nvidia models have ethernet, which for me, is preferable if you want to try and watch a local 4K file from a networked drive. The Pro model has Plex Media Server giving you the option to build up your own local TV and Movie collection.

This remains mostly true for UK users as I will assume the Shield has not introduced several of the catchup services we have. You can, of course, use Chromecast to watch this content, but it is not ideal.

Because it has Chromecast 4K, it will be compatible with Google Stadia eventually, and they also have Geforce Now and Nvidia's in-home game streaming tools. Then the raw power of the NVIDIA Tegra X1+ is great for emulation or other games you can download on Google Play.

For the Fire TV Cube, they have an Alexa speaker built-in, giving you proper voice control over your TV including switching it on. They have a full list of catch up services and they also support HDR10+.

Overall, they are both amazing devices, I suspect the Amazon will sell more, but enthusiasts and tech geeks will continue to regard the Shield as the best device on the market.

NVIDIA Shield TV | 4K HDR Streaming Media Player, Dolby Vision, MicroSD, Works with Alexa
All-new Fire TV Cube | Hands free with Alexa, 4K Ultra HD streaming media player
NVIDIA SHIELD TV with Remote
£149.99
£109.99
£179.00
NVIDIA Shield TV | 4K HDR Streaming Media Player, Dolby Vision, MicroSD, Works with Alexa
£149.99
All-new Fire TV Cube | Hands free with Alexa, 4K Ultra HD streaming media player
£109.99
NVIDIA SHIELD TV with Remote
£179.00

Comparison Table

 Nvidia Shield Standard/Pro 2019Nvidia ShieldFire TV Cube 2019Fire TV Stick 4K 2018
Price£149/199£179£109.99£49.99
ResolutionAI-enhanced upscaling for 720p/1080p to 4K up to 30 FPS
Up to 4K HDR playback at 60 FPS (H.265/HEVC)
Up to 4K playback at 60 FPS (VP8, VP9, H.264, MPEG1/2)
Up to 1080p playback at 60 FPS (H.263, MJPEG, MPEG4, WMV9/VC1)
Format/Container support: Xvid/ DivX/ASF/AVI/MKV/MOV/M2TS/MPEG-TS/MP4/WEB-M
Up to 4K HDR playback at 60 FPS (H.265/HEVC)
Up to 4K playback at 60 FPS (VP8, VP9, H.264, MPEG1/2)
2160p, 1080p and 720p up to 60 fps2160p, 1080p and 720p up to 60 fps
HDRDolby Vision, HDR 10, HLGHDR 10, HLGDolby Vision, HDR 10, HDR10+, HLGDolby Vision, HDR 10, HDR10+, HLG
AudioDolby Audio Support (Dolby Digital, Dolby Digital Plus, Dolby Atmos)
DTS-X surround sound (pass-through) over HDMI
High-resolution audio playback up to 24-bit/192 kHz over HDMI
Audio support: AAC, AAC+, eAAC+, MP3, WAVE, AMR, OGG Vorbis, FLAC, PCM, WMA, WMA-Pro, WMA-Lossless, DD+ decode, Dolby Atmos decode, Dolby TrueHD (pass-through), DTS-X (pass-through), and DTS-HD (pass-through)
Dolby Atmos (pass-through) and DTS-X surround sound (pass-through) over HDMIDolby Atmos, 7.1 surround sound
2ch stereo and HDMI audio pass through up to 5.1.
Dolby Atmos, 7.1 surround sound
2ch stereo and HDMI audio pass through up to 5.1.
SpeakerNoNoBuilt-in 1.6'' (40 mm) speakerNo
Voice ControlVia remote buttonVia remote buttonFar-field and near-field voice supportYes, with the Alexa Voice Remote or paired echo
ProcessorNVIDIA Tegra X1+
Cortex-A57 - 1.9 GHz
Cortex-A53 - 1.3 GHz
NVIDIA Tegra X1
Cortex-A57 - 1.9 GHz
Cortex-A53 - 1.3 GHz
Hex-core
4 x Arm Coretex A73 - 2.2 GHz
2 x Arm Coretex A53 - 1.9 GHz
4x ARM Cortex-A53 @1.7GHz
GPUMaxwell GM20B 256 Core @ 1267MHz with 8GB of RAMMaxwell GM20B 256 Core @ 1000 MHz with 8GB of RAM Mali G52-MP6, 800 MHzPowerVR IMG GE8300
Storage8GB/16GB16GB16GB8GB
Memory2GB/3GB3GB2GB1.5GB
Wi-Fi802.11ac dual-band MIMO Wi-Fi - dual-antenna802.11ac dual-band MIMO Wi-Fi - dual-antenna802.11ac dual-band MIMO Wi-Fi - dual-antenna802.11ac dual-band MIMO Wi-Fi
EthernetYes - GigabitYes - GigabitNo - Ethernet adaptopr limited to 10/100No - Ethernet adaptopr limited to 10/100
PortsHDMI 2.0b with HDCP 2.2 and CEC support
Two USB 3.0 (Type A) on Pro
HDMI 2.0b with HDCP 2.2 and CEC support
Two USB 3.0 (Type A)
HDMI, power, micro-USB, wired infrared supportHDMI output, micro-USB for power only.
BluetoothBluetooth 5.0 + LEBluetooth 4.1/BLEBluetooth 5.0 + LE.BT 4.2 and BLE

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