Best Electric Toothbrush for 2021 & What to Look out for on Black Friday

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If you have been brushing manually for years and fancy upgrading to an electric toothbrush, you may be surprised just how techy and expensive these things get.

Is a toothbrush worth £500? Is it better than a £25 option? I will let you decide.

Electric Toothbrush RRP Scam

If it wasn’t immediately obvious, the RRP listed for electric toothbrushes is a massive marketing con. I don’t know why they bother to do it because the initial prices are so high I can’t understand why anyone would take them seriously.

Examples include the Oral-B iO9, which was launched in late 2020 with an RRP of £499. Half a grand for a toothbrush. You could buy a OnePlus Nord 2 and still have £100 left over to spend on a decent toothbrush.

However, by Christmas, it was already available at Boots for £250. Looking on Amazon, the product page has only been live for around 90 days, and it was in fact sold for £499 for a whole month before it dropped down to £249.99

Philips Sonicare 9900 surprisingly hasn’t done this. It launched at £299 and still sells for £299, perhaps they realised that claiming an RRP of £600 was a bit ridiculous. However, the older DiamondClean 9000 launched at £340 and quickly dropped down to £170.

Black Friday 2021

I am writing this post because Black Friday is a month away, and if you want a toothbrush, it is a good time to buy. Writing this now allows me to highlight the current price, so it is hard to be misled when the discounts arrive. I suspect the discounts won’t be quite as impressive as the brands make out (thanks to that RRP).

Philips Sonicare DiamondClean 9000

Sale
Philips Sonicare DiamondClean 9000 Black Electric...
  • From the no.1 dental professional recommended...
  • Whiter teeth in 1 day.* helps prevent the most...
  • Brush sync-enabled: Auto-detects type of brush...
  • Select from 4 modes (clean, white+, gum health,...

Approximately £130-170 (currently £170, £130 low in September 2021)

I refuse to recommend the flagship toothbrushes from the two biggest brands, I have no doubt that they are amazing, but you can pick up the older models for over £100 less.

The Philips Sonicare DiamondClean 9000 is well-reviewed on Amazon and claims to offer whiter teeth in as little as one day, and you have four cleaning modes with clean, white+, gum health, deep clean+. It comes with a handy USB powered charging case, and it has Bluetooth with a companion app that will track your brushing progress.  The more expensive 9900 model claims to have AI-powered SenseIQ, which senses pressure, motion, coverage, duration and frequency up to 100 times per second.

Currently, you can get a two-pack on this toothbrush for just £199.99

Battery life is 2 weeks

Oral B iO8

Sale
Oral-B iO8 Electric Toothbrush with Revolutionary Magnetic...
  • Oral-B’s BEST EVER CLEAN with REVOLUTIONARY...
  • Combines the unique round brush head from Oral-B...
  • INTERACTIVE COLOUR DISPLAY signals vital...
  • ARTIFICIAL INTELLIGENCE recognizes your brushing...

Approximately £160-£250 (was £159.99 between 4-18th of October)

Currently, the price has been jacked up to £450, I would expect this is them gearing up for the big Black Friday discount. However, this older flagship toothbrush typically switches between £160 and £250. So I’d expect Black Friday to be at or just below the £160 price point.

There is not a great deal of difference between the iO9 to justify the cost. You have 3D Clean Track, 1 extra cleaning mode, and tongue cleaning.

The Oral B iO8 also has more favourable reviews on Amazon than its upgraded model

Both the Oral B iO8 and iO9 have a two-week battery life.

Oral-B Genius 9000 or twin pack Genius 9900

Sale
Oral-B Genius 9000 Electric Toothbrush
  • PROFESSIONAL CLEAN and HEALTHIER GUMS with the...
  • Round head removes up to 100 % more plaque along...
  • Comes with a premium charging travel case that can...

Approximately £100-135

Pricing is all over the place for this one, and it looks like the best thing to do is go for the twin pack, assuming you have two people wanting an electric toothbrush.

You can typically pick up the two-pack Genius 9900 for around £150. £75 each seems reasonable.

There is no artificial intelligence to help guide you on how to brush your teeth, I don’t know how you will cope without it. It does have Bluetooth connectivity for app pairing and 6 cleaning modes.

Again, two weeks battery life.

Philips Sonicare ProtectiveClean Model 4300

Sale
Philips Sonicare ProtectiveClean Model 4300 Electric...
  • Removes up to 7x more plaque than a manual...
  • Pressure sensor alerts you when are brushing too...
  • Travel case enables you to take your Sonicare...
  • Smart brush head replacement reminder alerts you...

Approximately £50-70

There is no app, AI, or other fancy features. It also only has one cleaning mode. Shocking. It is, however, affordable and well-reviewed, and it does have two intensities for brushing.

As for the battery, you guessed it, two weeks.

Oral-B Pro 650 CrossAction Electric Toothbrush

Sale
Oral-B Pro 650 CrossAction Electric Toothbrush Powered by...
  • Up to 100% more plaque removal: round head cleans...
  • Gently whitens your teeth starting from day 1 by...
  • Know you brush the right amount of time with the...
  • Dentist-inspired round brush head cups and...

Approximately £15-35

The price of this has increased recently, possibly lining it up for a discount on Black Friday. It regularly sells for £25, so about as basic as you get. It is, however, extremely well-reviewed on Amazon.

The worst thing about this is the 7-day battery.

Oclean Flow Sonic Electric Toothbrush

Sale
Electric Toothbrush, Oclean Flow Rechargeable Power Sonic...
  • ★38000 rpm Motor Cleaning Power: Oclean Flow...
  • ★5 Brushing Modes for Your Choice : Electric...
  • ★【What Special】180 Days Long Standby: Oclean...
  • ★ Electric Toothbrush with Smart Timer: 2...

Approximately £25-35

In recent years, numerous Chinese brands have entered the market, offering affordable electric toothbrushes. One such brand was Fairywill which was one of the most popular brands on Amazon for a while. Recently they have kicked off the site for manipulating reviews.

This has therefore opened up the market for some other brand names to succeed. The Oclean Flow Sonic Electric Toothbrush is one such option and what I have been personally using for the past few weeks. 

Similar to Fairywill, this is incredibly affordable, being just £25, currently, and it has a 180-day battery life. Not sure how these brands get 6-months battery when the big brands can only do a couple of weeks.

Apart from the excellent cleaning performance, the stand out feature for me is the USB-C charging. I never have to worry about where the charger is, and I will always have a charger with me even if I am travelling.

Mitimi Electric Toothbrush

Mitimi Electric Toothbrush, Rechargeable Power Sonic...
  • 40,000 VPM Sonic Toothbrush: Power toothbrush...
  • 5 Brushing Modes: high-performance brushing modes...
  • Smart Timer And IPX7 Waterproof: 2 minutes smart...
  • Easy To Charge: 4 hours to be fully recharged the...

Approximately £20-25

This has more reviews on Amazon than the Oclean, it is cheaper, and you get 5-replacement heads.

However, it uses microUSB to charge, which is much less convenient for me and it only lasts 30 days. While the price is good, I think I’d sooner spend a touch more on the Oclean

Last update on 2021-11-28 / Affiliate links / Images from Amazon Product Advertising API

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