Tag: IFA


IFA: Sony Make.Believe Marketing BS

Ok I thought I may as well get this out of the way first. One of the main points of Sir Howard Stringer’s (CEO and President of Sony) talk was the announcement of make.believe (Make Dot Believe) which is Sony’s new group wide...

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IFA: Sony Press Conference

Last week I had the pleasure of attending the Sony Press Conference at the IFA in Berlin. Over the next few posts I will be posting some of the highlights of the event (both good and bad). Unfortunately I was unable to attend...

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