The first ever gambling house (note, it wasn’t called a casino) was the Ridotto, established in Venice in 1638. It wasn’t nearly as lavish as some of the modern-day casinos we see today (think the Bellagio or Marina Bay Sands). But that’s not the only change to the industry. You don’t need to set foot in a bricks and mortar casino anymore, you can easily play on your laptop, mobile or tablet via apps or on websites such as: https://casino.paddypower.com/c/jackpots. With technology constantly changing to meet the demands of today’s society, we’re sure the industry will continue to change but also continue to flourish.
Technology in land-based casinos
Although land-based casinos offer a physical aspect to their game, for example sitting at a table and rolling dice, placing chips on a table, or holding cards, players are wanting games that are technologically advanced, hence the need for video slot machines. This technology allows for players to socialise while gambling – something that technically can be replicated by online gaming, although the interaction is not the same. Additionally, we are so connected to our screens that land-based casinos use technology in the form of touchscreens in order for punters to place bets, check their accounts and even redeem comp points, which are rewarded to the most consistent players.
Casinos used to be known for not having the best security measures, with a couple of cameras on site and a way to play back video games, but now use facial recognition technology. This advance in technology is not only used from a security point of view, despite being a way to identify card counters and potential fraudsters who use ATMs whilst gambling. Casinos also plant radio-frequency identification devices into chips to prevent counterfeiting and theft (like this case at the Bellagio, Las Vegas) – but these devices are also very clever in revealing how much money is on the table and other such activity.
The rise of mobile gaming
For many years, online poker was the main form of gambling activity but now online casinos offer hundreds of games that offer an experience that rivals that of a land-based casino – and even surpasses it due to the convenience for players. With the likes of thumb recognition technology on mobiles, players literally have gambling sites and apps at their fingertips!
According to Optimove, mobile players convert faster into paying customers, play more frequently and for longer durations. The advances in Wi-Fi also permit gamers to partake in activities, even in remote parts of the world and access to live sporting events and casino games that demand visual resources. Secure, instant payments are another contributing factor to the increase in demand in the mobile gaming world, for example through Apple Pay or by scanning a debit/credit card via a QR code, which store details for ease.
The introduction of 5G mobile networks is expected to make holographic calls a reality, so surely it won’t be long before the technology is incorporated into the world of online gambling? Similarly, virtual reality technology is said to aid online and casino growth. A spokesperson for Technavio told iGamingBusiness.com: “With the addition of gamification in programmes for games, both brick-and-mortar and online casinos are trying to make conventional formats for gambling more appealing to millennials.
“Casinos are adopting VR technology, in which players can compete with each other for cash prizes in spirited VR tournaments. One such example is the introduction of ‘Virtual Zone’ by Boyd Gaming”.