What technology do companies use to remain eco-friendly?

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Being an eco-friendly company has become one of the key requirements today. Considering reducing and minimally damaging the environment, major companies must take steps for mitigating the threats. In this article, we will talk about technology and innovations companies use to remind themselves of eco-friendly and possibly minimize the harm to the environment.


Since 1998, Starbucks has collaborated with the International Society for the Conservation of Nature, an organization that advocates green technology in agriculture. Since the beginning of such a partnership, the number of plantations that do not damage natural biodiversity has more than doubled.

In 2010, the corporation launched the production of the world's first ceramic mugs from recycled materials. To create them, the remains of clay from old discarded dishes were used.

Renewable means energy from inexhaustible sources such as sunlight, wind, rain, tides, and geothermal heat. Starbucks plans to transition to these sources fully. In 2012, the corporation used 51% of green fuel.

In early 2014, Starbucks released reusable, fully recyclable glasses, for which you can get a discount on coffee.


The company receives more than 18% of its energy from alternative sources – wind power plants and solar panels. In 2013, solar panels generated the amount of energy that would be enough for a year of operation of 145 industrial buildings. In the future, H&M plans to switch to alternative energy sources completely.

Talking about solar panels, we cannot escape the fact that as a part of the social responsibility program many taboo industries voluntarily switched to renewable clean energy, to avoid any future complications, and when we mention technologies, solar panels are one of the most popular methods. By saying taboo industries, we mean the casino industry, first of all, which is always controversial among people. In various countries, casinos try to be more eco-friendly, and Canada is one of the leaders in this regard. Most notably, PlayAmo Canada decided to introduce solar panels so that they can produce clean and renewable energy.

The brand produces plastic accessories and shopping bags that hang at the entrance to the store from recycled plastic. Bottles from household chemicals and drinks are re-melted. And the H&M jersey knit fabric gets through the recycling of old fishing nets.

In 2013, the company launched the collection of old clothes. You can bring no more than two packages at a time. Things are taken by any brands and in any condition, except for shoes, leather goods, and bedding. In exchange for old clothes, customers are given a 15% discount on new purchases.

H&M uses organic cotton grown without chemical pesticides for sewing clothes. The company also focuses on the manufacture of cotton fabrics from old clothes and production residues. By 2020, H&M intends to switch to secondary cotton completely. Now it occupies 15% of the cotton used by the company.

The company uses lyocell as a material – cellulose-based textile fiber. The properties of the fabric are similar to cotton. For the production of lyocell for H&M, bamboo and eucalyptus are used. These tree species grow quickly and do not require frequent watering, unlike the cotton crop.


One of the main areas of the Mars environmental program is waste management. Mars intends to switch to renewable energy entirely by 2040.

In 2013, Mars packaging contained more than 40% of recyclable material, which is 20% more than in 2007. But the company does not stop there, setting itself the goal of developing 100% recyclable or reusable packaging without loss of product storage quality.

To save energy, Mars factories are switching to LED bulbs, and motion sensors are installed in many rooms to control the light automatically. In various factories, despite the short daylight hours, especially in winter, they try to make the most of natural light.

By 2020, the company plans to purchase 100% of fish from responsible sources. The company's strategy is to reduce the number of fish for the production of animal feed. Due to the more efficient use of each fish and reduction of waste, the company managed to reduce the use of tuna by 30%.


153 Apple partners around the world recycle used electronics. Since 1994, the recycling program has saved landfills from 151 504 tons of waste. The company recycles more than 70% of used gadgets and computers.

Apple headquarters in Cupertino composts food waste in the dining room. Food and biodegradable waste are collected and processed by contractors who process it into compost, which is then used on farms. Since 2007, more than 1,000 tons of waste has passed through a fermentation program.

More than 13 thousand Apple employees around the world took part in the 2013 travel program for employees. Of these, 1,600 Apple employees in Cupertino come to work on biodiesel-powered buses, and more than 50,000 trips were made on company public bicycles.

Apple uses recycled plastic, paper, and biopolymers to produce device parts and even iTunes gift cards. Recycled plastic bottles, for example, are used to make fans for the Mac Pro, and AirPort Express contains biopolymers derived from industrial rapeseed.


According to the corporation, over the past 11 years it has managed to reduce water consumption by 44%, and electricity – by 43%. At the same time, the amount of waste generated decreased by 53%. This approach is not only environmentally friendly but also profitable: at lower costs of water, electricity, and packaging, the cost of production is necessarily reduced.

Henkel, along with Starbucks, has released an eco-hot cup mug called EarthSleeve, which can save about 100,000 trees. The cover contains 34% less raw materials from wood and 25% more material to be recycled.


The company produces concentrated detergents, which reduces the amount of packaging. Besides, household cleaning products can remove contaminants at low temperatures, which means they make it possible to reduce energy consumption, for example, when washing clothes.

The use of bottled water is prohibited at Amway's global office, and drinking fountains with filtered water dispensers are installed in offices to quench thirst. Each fountain has a counter, so employees can see how many plastic bottles they have not used.

Amway headquarters has a car-sharing project. In the first year, more than 300 employees took advantage of the program, reducing their daily journey from home to work and back by 9,656 km, and carbon dioxide emissions into the atmosphere by 2.5 million pounds.