T-Mobile rapped by ASA over mobile broadband claims

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T-Mobile has been ordered by the Advertising Standards Authority (ASA) to pull an advert which misleadingly implies that mobile broadband is of similar speed and quality to home broadband.

A leaflet for T-Mobile stated: “Emails to send, blogs to write, games to play, stuff-to buy- and everything else you love doing online…Broadband on the go for £15 a month…All the benefits of home broadband, on the move. No wires, no waiting, no worries.”

ASA ruled: “Because T-Mobile had not made clear in the ad that there were differences between home broadband services and mobile broadband services, particularly in terms of the potentially higher speeds of the former, and because we considered that that was likely to influence consumers' decision to subscribe to the service, we concluded that the ad was likely to mislead.”

I am quite glad this has happened, I have had several friends wanting mobile broadband for whatever reason, and most of them seem to think it will provide similar speeds to normal home broadband.

In one case I did a speed test for the mobile broadband provided by 3. I managed to receive 0.1 meg Up and Down. This is most likely due to poor reception, and would improve significantly depending where you are located, but it is clearly no where near home broadband speeds and I feel a lot of people seem to think it will be similar.

Via: Precision Marketing

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