Sustainability In The Tech Market: What You Need To Know

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Since the issues surrounding global warming were first brought to light, more and more companies are now reaping the benefits from taking the sustainable approach.

Not only are sustainable businesses more likely to save the planet, but they are likely to be saving their customers a significant amount of money by doing so- which always helps when you’re trying to market a product.

Since the tech market is so reliant on energy, there are always going to be options that will help your company become more sustainable. Whether you’re looking for ways to boost your company’s sustainability or just want to be reasonably informed, then here’s everything you need to know about sustainability in the tech market:

Why Is Sustainability So Important

Climate change is one of the biggest issues that society is currently facing, and with time running out to save the planet, people should be doing everything they can to live a more sustainable life. Temperatures are rising, ice caps are melting, droughts and wildfires are starting to occur more regularly and rainfall patterns are shifting- and this is all down to global warming.

With the news that climate change is extremely likely (greater than 95% probability) to be the result of human activity, we need to take a good long look at how we’re currently taking care of the planet. Businesses in particular are expected to follow the route of sustainability wherever possible, especially when marketing products that use a lot of energy.

Who Needs To Act?

The automotive, aviation and energy sectors are often targeted for their lighting emissions- but the technology world isn’t completely innocent. In fact, some technology companies could be on track to generate more carbon emissions than any other sector.

Relatively new technology like smartphones have seen a rapid growth, meaning they now require more centres to store, manage and transfer their data than ever before. But these things may come at an environmental cost.

With the world being hungry for new technology, these companies have a responsibility to make sure that whatever they’re producing is as sustainable and earth-friendly as possible.

How To Become More Environmentally Friendly

Even in an energy-invasive sector, there are things that can be done to reduce your company’s carbon footprint. Here are some ways your tech company can become more environmentally friendly:

  • Cater For Your Consumers- As a technology company, the way your customers use your products is just as important as the energy you consume during the manufacturing process. Most customers will be actively looking for ways to become more sustainable, whether it’s because they’re environmentally conscious or just want to save some money.
  • The key to understanding your customer energy consumption is access to smart meter data, however this data has always been very difficult to access. We found the startup re.alto innovating in this area – Since launching the re.alto API Marketplace in 2020, it has become easy for companies to connect with near real-time smart meter data.  They also provide great sources of connecting with energy data, all via APIs. The energy sector is catching up in terms of the way it handles data but it still needs to grow. Put simply, re.alto are helping to transform the energy sector in the way it uses data and connecting people around Europe. In the digital world, the introduction of API’s in the sector has been welcomed with open arms.
  • Opt For Renewables- If you’re an existing data centre, then to lower your carbon emissions, you should make renewable energy your priority. You could even go as far as to only use 100% of renewable energy in all of your buildings.

A new data centre could even implement smart design from the outset. If you’re yet to finalise your construction plans, why not opt for a hyperscale data centre which is designed with energy efficiency in mind?

How To Implement Sustainable Marketing

As mentioned previously, many customers are likely to be more on board with a sustainable business– so if you’re on your way to becoming more environmentally friendly, then don’t forget to use it to your advantage in your marketing. What’s more, those who are environmentally conscious are more likely to spend a little more on a product that’s marketed as sustainable- especially with the promise of saving money in the long run.

If you’re going to market yourself as sustainable, then be aware of the fact that your customers will hold you accountable for this. You should only implement sustainable marketing if your plan is long term, consistent and responsible.

Try to be as specific as possible- if your sustainable product can help customers save money, then be sure to do your research so you can let them know just how much money they should expect to save per year. The more facts you have to offer, the more trustworthy you will appear to your customers- and we all know that a trustworthy brand generates more sales.

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