reichelt elektronik a German retailer that has been prominent in the European market for many years now, is set to launch in the UK, with claims that many of their products will be 20% cheaper than anywhere else in the UK.

They are focussing on eCommerce, presumable to keep these prices low and aim to follow the success of other German leaders such as Lidl and Aldi.

UK and CEO, Ulf Timmermann, believes it’s this that puts it in a strong position compared to competitors: Maplin, Mouser, RS and CPC-Farnell.

Timmermann says: “I fell in love with reichelt as a nine-year-old boy when my parents bought me my first soldering iron from the company’s catalogue. I have no doubt the people of the UK will do the same; ours is a personality-driven company, one that always delivers on its promises. It’s a privilege to head-up reichelt as it enters a new stage of existence; we can’t wait to make tidal waves in the British retail sector.”

Upon further research into their UK website, clearly not all products are 20% cheaper, but if you are willing to look around there do seem to be some excellent deals on the site. For example, the Brother HL5450DN Laser printer costs £142.55 including shipping and the best price Google shopping could come up with is £172.80, and an Amazon Market Place seller is selling it for £163, so that is a decent sized saving.

The website officially launches today so these prices could change as I only testing the site this morning and I appeared to be getting redirected to the .com from .co.uk.

You can order from the site today at www.reichelt.co.uk

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