To mark their 35th anniversary, G-Shock launched their new range of watches with an event at their flagship Carnaby Street store – a collaboration with the planet’s ‘most successful virtual act’, Gorillaz. The event also featured a soundtrack from the Gorillaz sound system.
As a tease for the launch of the watches, G-Shock previewed an animated ‘documentary’ detailing an encounter between founder Mr Ibe and Gorillaz, culminating in a crash landing in the London store, further emphasising the renowned indestructibility of G-Shock products.
The partnership brings together two world-class, innovative and renowned entities to offer a classic style redefined with a twist. Aesthetically, the G-Shock design fits itself perfectly into the futuristic anime dystopia of the ongoing Gorillaz narrative.
The limited edition watches will be available to the public from November 15th.