Philips have leaked the 4k 65PLF9708 television winning the European Ultra HD TV 2013-2014 award before it has even been publicly announced.
Philips has announced that the set scooped the gong, before going on to say that more details will be revealed at the company's IFA 2013 press conference in September.
Philips says that the 65PFL9708 will be available at a price “significantly lower” than previous UHD models launched, with the current cheapest set being the Samsung UE65F9000 which is available for £4999.
“With Ultra HD content the Philips 65PFL9708 offers astonishing depth and clarity and its upscaling talents improve the quality of Blu-ray, DVD and direct broadcast sources. Passive 3D images on this 65-inch TV also look razor-sharp thanks to the screen's greater resolution,” said the EISA judges.
“Other picture quality highlights include a robust edge LED system and superb brightness, contrast and motion performance, while Ambilight XL illumination makes the whole experience more immersive.”