Apparently 60 million plastic bottles are used each day in the U.S alone! So if this product could hit the mainstream there would be considerable benefits for the environment!
Also I am sure Brandimage would earn a little pocket money if they managed to get all 60 million of them bottles made from their product!
The company has already received an IDEA (International Design Excellence Award) for this design so hopefully it will get enough attention to be taken seriously as an alternative for plastic bottles.
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