With Instagram growing faster than any other social media platform, it’s easy to see why so many people are focusing their time and energy on growing a following.
It doesn’t matter if you’re an individual or brand, the opportunity to do big things on Instagram is right in front of you. However, there’s something you need to know: it’s not as easy as it sounds to turn yourself into an Instagram star. When it comes to organic Instagram growth, you should be in it for the long haul. Assuming that you’ll reach all your goals sooner rather than later is a mistake.
On the plus side, if you’re willing to take your time and grow your account over the course of months and years – not days and weeks – you’re in position for success. While some people get lucky and are able to achieve huge growth in a short period of time, you shouldn’t expect this to happen. Here’s why:
1. Rushing is Stressful
The more stress you put on yourself, the easier it is to lose track of what you’re doing. Not to mention the fact that too much stress can slow you down, as you get caught up in the small details that don’t really impact your growth.
It’s okay to set goals and chase after them with aggression. Just make sure that you don’t put too much stress and pressure on yourself early on, as doing so can lead you down a difficult path.
2. Patience Pays Off
You can learn a lot about Instagram by taking your time, picking up small tidbits of knowledge along the way, and putting it to good use. Sure, you’re going to make mistakes every now and again. And you may even find yourself at the point of wanting to give up. But if you remain patient and continue to take a slow and steady approach, you’ll find your hard work paying off in the end.
Patience isn’t something that many people have, especially those who want to grow a social media account. You need this if you’re going to win big on Instagram.
3. Too Much Content can be a Bad Thing
The more content you share the better, right? It’s common to believe this to be true, but it can actually work against you in regards to your Instagram growth.
Imagine following a new account, just to find it posting 20+ photos per day. Sure, you may like some of them. You may even enjoy engaging. However, if this persists, it can soon become a nuisance.
Take into account your audience when posting to Instagram. A couple updates per day is more than enough as you get started. This will give you the opportunity to understand what works best for you and your audience.
4. You Have Other Things to do
Get this: Instagram marketing isn’t the only task on your plate. This is particularly true if you’re part of a smaller (or one person) team. Even if social media marketing is a big part of what you do, it won’t be the only thing that commands your attention. You need to spread your time and resources around, as this ensures that you don’t put too many eggs in one basket.
You’d like to spend more time on Instagram, especially if you think it’ll help accelerate growth, but don’t go all in too soon. You must make sure that you have a solid strategy in place before you begin to take resources away from other areas of your marketing plan.
5. Going Viral is Difficult
Everyone has the grand idea that one piece of their content will go viral at some point. And when it does, it won’t be long before they’re attracting a huge audience. This could happen, but don’t expect it to. In fact, you should assume that your content will never go viral. This way, you are not disappointed, which can take your mind away from the task at hand.
There’s always a chance that an Instagram post could go viral, thus allowing you to take a big step forward in a hurry. Just make sure this isn’t what you’re relying on to boost your organic growth. It takes more than this to succeed. Now that you understand that organic Instagram growth can take time, you should look into other ways to grow your account.
There is a lot that goes into growing your Instagram account, so don’t take a step back if you don’t achieve the immediate growth you’re chasing.
It’s best to keep this guidance in mind, all while tracking your results. Doing so will position you to reach your goals sooner rather than later. And once that begins to happen, you’ll feel better about where things stand and the next steps in the growth process.
What are your thoughts on organic Instagram growth? What has worked for you? What hasn’t?
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