There are changes taking place in the mobile landscape that are being driven by progressive mobile phone providers like Asda Mobile. Some of those changes you might already be aware about, while others are more discrete. However, whether you like it or not though, they’re coming. In this article, we sent out three of the majour changes and explain their significance to you, the user.

Free fair usage roaming in Europe

 On the current policy, if you travel around the EU and you make a call home to the UK, or to a UK number abroad, your provider has the right to charge you an additional fee. From 15th June, this will no longer be the case. From here on, you’ll be charged in Europe just as you’d be charged in the UK, so don’t worry about roaming.

There are exceptions to this, such as if you are abroad and use your phone more than you do when you’re at home. This would not constitute fair usage, and you would likely be asked to pay an additional surcharge, which would be costed by your network provider.

 A greater range of SIM options

 SIM providers such as Asda Mobile are moving away from the conventional contract SIM model to a SIM-only, 30-day rolling contract model that is more flexible. Under this system, you get to build your bundle and then use it for 30 days at a time. If you’d like to stop using it, you can, there’s no need to wait until your contract runs out. Just give 30 days’ notice.

Whilst we’re not claiming that this will replace the standard contract model of 18-24-month fixed terms, we do believe that it could become more prevalent as consumers look to have more choice and flexibility – especially as new phones with better features come out more and more regularly.

 4G… 5G?

 4G connectivity is increasingly becoming the standard when it comes to mobile internet. Providers like Asda Mobile are really encouraging their users to take advantage of this by offering great 4G deals, like 2GB of 4G data free for all users.

Thanks to the stronger download speeds that 4G enables, phone users will be able to stream more media to their phone on the go. Less buffering whilst you watch your Netflix can only be a good thing! Finally, governments like the UK’s have already started planning the 5G rollout in key areas. This will allow for more stable connectivity, connectivity to more devices, faster speeds ultimately, a service that allows users to draw on more powerful technologies from their phones.

In an increasingly mobile-first world, reliable, quick mobile internet is becoming essential. Therefore the 4G and, eventually, the 5G rollout is a vital part of the puzzle, and one that phone networks are likely to capitalize on.