Mobile is Positioning itself as a Premium Gaming Platform Now

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We’re all well-versed enough through the last decade or so to know that, for the most part, the top game apps come under the freemium banner. They usually take the form of visually appealing games with goals that are broken up by time-walls and enhanced by online competition. Mobile games are wildly popular, but for regular console, PC, and even browser gamers, the newest members of the industry are mostly seen as inferior, light, cash-grab games.

Recognising the strength of modern smartphones, the widespread accessibility of mobile gaming, and this stigma, companies are actively looking to stand out by offering premium gaming via smartphones. It’s not just software developers, though. The Backbone One has been specifically designed to cater to the in-depth controls demanded by complex mobile games, with the initial 3000-unit stock of the $99 mobile hardware selling out very quickly.

A space has been identified for top-class mobile gaming, and several brands are looking to present themselves as the premium providers of games on-the-go.

Making mobile gaming a premium experience

Mobile gaming is still in a place where big-name brands from video game consoles and top-class premium games can easily catch the eye. Most players understand what they’re in for when they download a free game app. Furthermore, many enjoy the entertainment medium enough to be willing to pay in a bit if they know the product will be good: it’s just a matter of converting convenience gamers into quality gamers.

Several browser-based gaming services have recognised this bridge that players need to cross. So, they made their hundreds of games mobile-optimised and then offered a way to receive instant rewards and free gaming to try the premium platform. Now, the world of online bingo and slot gaming is streamlined for modern mobile gamers. With the £5 deposit bingo, players receive £15 to use on bingo, ten free slot spins, and access to free gaming each day. The method has proven to be very popular, blending premium with free mobile gaming.

The largest established, albeit, inadvertent, mobile gaming platform has also seen this as an opportunity to expand mobile gaming. Apple is a goliath of gaming, with players on its platform paying significantly more into mobile games than users of any other mobile operating system. So, the company decided to launch a cost-effective gaming service that grants access to over 100 premium titles, starting with a £0 free trial that was followed by a £4.99 per month subscription.

Streaming to transform smartphones into video game consoles

While the launch of Google Stadia and its subscription that was tacked-on to a game store didn’t go down too well, the platform has been improving. Now, many more mobile devices are compatible with the service, and there are over 80 games available, with more joining the ‘free with Pro’ section each month. Even if Stadia turns out to be a flop, it will certainly be remembered as a pioneer in the space.

Now, Microsoft, Nvidia, Amazon, and Sony are offering similar game streaming services, where a subscription allows users to stream games to various devices without downloading them first. Mobile compatibility has been vital in the gradual rise of game streaming, but Facebook sees the existing mobile games offering as requiring the streaming touch.

In stark contrast to the PC and video games being streamed to mobiles via the above providers, Facebook is looking to stream popular smartphone games via its website and app. It seems like a strange approach that’s missing the point, but it shows how integral companies foresee streaming as being for the mobile gaming space.

Mobile gaming has created its stigmas over the years, but now, companies are exploring the potential of offering top-class gaming experience via smartphones. Over time, mobile gaming’s image looks to improve a great deal.

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