If a tree falls in the forest and nobody is around to hear it does it make a sound? This well-known philosophical thought experiment applied to your business looks something like this:
If you have the best product in the world, and nobody knows about it, does your product even exist?
The question brings to light how, for many people, perception is often reality; if people don’t see or hear an event has taken place, it rarely registers to them as an event at all. When you apply that kind of thinking to a product, hopefully the importance of marketing becomes clear.
For those who are thinking to bypass the marketing part of their business because it is too costly and your funds are low, there are plenty of ways to make yourself seen and heard.
Use Instagram Live
As an Instagram user, you can add Instagram Live to your marketing strategy. If you don’t have enough people for a live stream, you can buy automatic Instagram likes to build your audience first. Companies like Buzzoid are great at delivering fast and consistent numbers.
Instagram Live helps you boost your performance by adding an authentic factor to your brand. If you let people know you are willing to put yourself out there, you instantly become more relatable. It’s not easy, but with practice it can become lots of fun.
Start a Blog
Starting a blog is an internet marketing strategy that is very effective if you have a small business. More than 400 million people read over 20 billion blog posts according to WordPress. That’s a lot of people to engage with, and a blog is a great way to get some of those eyeballs.
In order to have successful marketing, you’ll have to find a balance of quality and quantity. Your first thought may be to hire a content writer to churn out content, but this is a mistake. They’ll fill your site complex keywords that don’t add any value to your target audience. Try your hand at writing yourself, a little bit every day. If that doesn’t work, an essay writing service is a good bet.
Recent studies show that a blog is the top marketing strategy for online businesses. It should be one of your main options. This strategy can be linked to social media. Share your blog posts on each platform in order to get more credibility or a greater following on the platform of your choice.
Send Free Samples to Influencers
Free samples are a great way to spread the word about your product or service. Sending it to influencers on Instagram is a smart strategy, because if they like your service or product, they will share it on their account, which helps you!
When using this strategy, make it as easy as possible for people to use your product and be specific about how you’d like them to share it. Ask them to like a post about the product they’ve just tried or write a comment underneath.
Use Instagram Stories
Let your creativity loose! Instagram stories are a fun way to give more detail about your product, but more importantly, you can show off its versatility, impact and anything else you want potential customers to know about it. The stories only last 24 hours, so be sure to post often.
This strategy basically gives you a captivated audience. Everyone likes Insta Stories because they are fast and engaging. If you aren’t confident people will tune in, before trying this method, remember that you can buy automatic Instagram likes. You can even buy views and follows to beef up your account until organic traffic comes along.
Create a Recommendation Program
Another strategy that is underused entails creating a recommendation program for your business. A good example of how a program like this can work is Dropbox. They have over 500 million users but will offer an additional amount of storage to any user who refers someone to the service.
You can offer something very similar. You can also come up with some gamification aspect of your program that leads to clients or customers using the product and sharing it more.
Don’t forget that each tactic you use should be linked to a goal. Maybe you want a bigger following, to become an influencer or be seen as an expert in your field – use each tactic to get the results you want.
A small budget (or no budget) is no reason to give up on spreading your message. There’s someone out there who is sure to benefit from what you’re offering.