The cheapest iPod you’re likely to find is around £39; making it easier and more affordable than ever to listen to your own music wherever and whenever you want.
Thanks to modern in-car sound systems, more and more young drivers are syncing their vast musical libraries to their vehicles via an iPod. Where this leaves the Radio is yet to be answered, but in a market saturated with Beats headphones and Apple products: it is hard to know whether the Radio will be left on the ash heaps of the Cassette player and MiniDisc.
Your music, your discovery
Perhaps one of the most significant reasons as to why drivers prefer to listen to an iPod in their car is because it allows them to listen to music that has been discovered by themselves. Many young adults, and therefore drivers, use music as a way of forging an identity that is their own. If these drivers are listening to the radio, which is compiled of songs suggested to them, this could be viewed as a hindrance to the personal identity so many young people find in music culture.
The personal playlist
When listening to the radio, you may only enjoy one in ten of the songs played – the rest are merely time-fillers until you reach your next destination. To a great extent, the iPod has revolutionised the way we listen to music in the car because of its ability to enable users to create a personal playlist. Many drivers choose to use in-ear headphones as opposed to an adapter that plays music through the car’s speakers. Peter Worthington, director of The Hearing Company has suggested that the British public are unaware of the serious damage caused by listening to iPods through headphones. Furthermore, it also poses the risk of being unable to hear such things as traffic and emergency service sirens.Companies such as In Car Connections stock a vast range of IPod Adapters that are ideal for limiting any in-ear damage caused by repeatedly playing loud music via headphones.
The iPod’s domination over the entertainment industry has not been achieved yet. BBC News has reported that Radio 1 breakfast DJ Nick Grimshaw has been able to attract 130,000 new teenage listeners to the station. This suggests that there is still an adolescent audience willing to listen to the radio, but the question is: “for how long?” Beats, the headphone company created by Dr. Dre, reached the forefront of the music technology market, and as a result, challenged Apple’s dominance at the top of the market. It has been reported in recent months that Apple have chosen to buy the Beats brand for a modest $3 billion, and Mashable have claimed this is because Apple is attracted to the brand’s “talent, hardware, and the Beats Music subscription service”. The top two giants of the music technology market have joined forces. Combine this service with iTunes radio streaming, soon to be available, and a cloud of doubt is cast over the future of radio.