As a big fan of beer and a burgeoning home brewer, the news of a beer being brewed with the help of an AI stood out to me this morning.

Wired is reporting that IntelligentX has created four beers with each recipe altered based on customer feedback received by an algorithm.

The system is operated using a Facebook Messenger bot, which takes feedback from customers and sends it onto human brewers who change recipes accordingly. IntelligentX, the company behind the beers, said the use of AI would help brewers receive and test customer feedback “more quickly than ever before”.

Codes printed on the bottles direct people towards the bot, which then asks a series of questions. This information is then interpreted by the algorithm, which learns from customer feedback to ask better questions in the future.

The AI uses a system known as reinforcement learning to learn from how it has acted and get better outcomes in the future.

The team behind the AI hope it could one day help them win a major beer brewing competition. The project is the work of machine learning firm Intelligent Layer and creative agency 10x.

Over the past 12 months, the IntelligentX beers have evolved 4 times based on the initial feedback, and they are touring the beers around various tech and start-up events as well as selling them in a co-working space WeWork and online with Ubrew.

Unfortunately, you get stung with the typical craft brew prices, and some, with the beers priced at £4.50 each.

IntelligentX-beer-2