As 2016 gets into full swing, we can begin to look forward to a brand new age of Android tablets. This charge will be led by the much-vaunted Google Pixel C, which has clearly been designed to dominate the tablet market and rival the iPad Air 2 (and the soon to be released Air 3 model).

The Pixel C tablet also marks a shift in design ethos and market positioning for Google, who have sought to strike a more palatable balance between the simple but popular Nexus 7 and the advanced Chromebook Pixel laptop. The result is striking, and essentially serves as a hybrid device that is Android’s contribution to an increasingly high-end tablet space.

In many respects, Google’s new Pixel C hybrid has taken clear influences from Microsoft’s impressive Surface Pro 4 (which remains the standard-bearer for premium tablets). This premium positioning is reflected by the retail price point, which is currently estimated to be in the region of £399 plus an additional £119 for a detachable keyboard. This brings it in line with the existing market leaders, although Google’s latest offering still offers exceptional value for money in a competitive arena.

So what should we expect from Google’s brand new Pixel C tablet? The first thing to note is that the device itself is stunning, boasting a sleek and clean block of anodized aluminium that screams premium at the top of its lungs. It is also just 7mm thick and decidedly slim-line, while at 517 grams it is also one of the lightest tablets on the market. Google has also adopted a minimalist approach to branding; creating an unaltered design that echoes Apple’s iconic approach to design.

In terms of performance, Google has also left no stone unturned in an attempt to drive a premium-grade performance. More specifically, it pairs a high-end collection of internal components with an outstandingly durable battery life, meaning that users can operate multiple programs and apps simultaneously for as long as they need to. To top it all, the device has an impressive and high resolution 10.2-inch display; and one which ideal for everything from streaming live entertainment, films and accessing documents on the move.

This coveted device is already available through the Google Store, and while it may not immediately topple the Surface Pro or the iPad Air ranges it at least aligns Android with these premium products.

It also lays the foundation for Android to dominate this market in the years to come, especially as there is room for improvement through future devices and software upgrades. The latter point is particularly important, especially given Google’s expertise in this field and the fact that the current, core software remains far from being tablet-friendly.


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