We have been expecting Fitbit to launch their first smartwatch for a while now. They bought up the IP from Pebble late last year, at the same time fitness tracker sales have been declining for Fitbit. So releasing a smartwatch was an inevitable move.

This week Fitbit finally announced their entry into the smartwatch market with the Fitbit Ionic. With the smartwatch market, itself not performing as well as some companies would have hoped it will be interesting to see if Fitbit can shake things up.

The Ionic is built out of a lightweight aluminium case and boasts a new relative SpO2 sensor, built-in GPS, improved heart-rate tracking, and water resistance for up to 50 metres.

It also has 2.5GB of storage the Ionic can store and play more than 300 songs on device

Being a smartwatch the Ionic isn’t just built for fitness and health tracking. It also includes smart features such as contactless payments, onboard music and smart.

Fitbit also claims multi day battery, and it will be interesting to see how well it lasts compared to current smart watches.

In theory, this could be the smart watch I have been holding out for, essentially a smart sports watch that sits between Garmin sports watches and existing Android Smart watches.

However, I and many others have had serious issues with the build quality of a lot of Fitbit’s products, so I will be holding off buying for a little while yet.

The Ionic is available for presale for £299.99 or US$299.95. As of August 28, the Fitbit Store is stating shipping starting in “3-4 weeks”.