What do consumers really think of mobile apps?

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Before you get to work each morning, chances are you’ve already turned to a mobile app to start off your day. Whether it’s to check the traffic on your route to work or to see what the weather is going to be like, one thing is abundantly clear… apps are an essential way of life.

Mobile apps are becoming a key way for consumers and businesses/retailers to interact. More than 70% of the world will own a smartphone by 2020 and with people spending an average of 30 hours per month on them; creating a powerful way for brands to build relationships with their consumers.

By having an app an app store, when consumers search for your brand/business you’ll be catching those highly motivated customers, who are more than likely willing to spend money on in-app purchases or otherwise.

People download apps every day. Unfortunately, not all of the apps are used, some get abandoned and never used again. But how are we to know what consumers really think of mobile apps? Fortunately, The App Developers have surveyed customers on the apps they use to try and determine what features work, to learn more about app developers UK click here. The below infographic contains the results from 300 consumers and their thoughts on mobile apps.

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