Most people haven’t even upgraded to 4K yet, and the ultra-slim picture-perfect technology OLED is generally well out of the average consumer's price range.
That has not stopped LG from upping the ante for this year's Consumer Electronics Show (CES), they have just announced the worlds largest OLED display at 88-inches, and to top it off, it runs at 8K.
Officially, the new TV’s resolution measures at 7680 x 4320, making it four times the resolutions of 4K and 16 times (is my maths correct?) the resolution of 1080p.
There is no word on pricing, but expect it to cost more than a nice car, if not a small flat in an affordable area. The current cream of the crop is the LG OLED77W7V 77″ Smart 4K OLED which Currys currently sell for £11,999.00 with a claimed RRP of £24,999.00.
This is obviously not aimed at ordinary people, but it is more of a tech showcase that a handful of millionaires/billionaires will buy. Currently, there aren't even any details on the release date or further tech specs.
For the rest of us peasants, we will have to make do with the announcement that the new TVs from LG will have Google Assistant built in, running on the fantastic webOS-based operating system that LG have used for the past few years.
The TVs will use 2 AI assistants, Google, and the LG based ThinQ. ThinQ will be mainly used for TV functions, while the Google assistant will be used for typical smart speaker tasks such as controlling Philips Hue etc.
CES 2018 starts this coming Tuesday, January 9th and we will likely find out more details of the upcoming line-up from LG as well as releases from many other TV brands.