The worldwide press is saturating all media with the death of Steve Jobs, who passed away Wednesday from complications of pancreatic cancer. Rather than repeat all the typical reporting of his passing, it is better to focus on a celebration of his life and his many, many accomplishments that has shaped and changed the world everyone lives in today. The list is long, the Apple I, the Apple II, the Macintosh, the Lisa during his first stint at Apple. During his time away from Apple he founded NeXT Computing and created Pixar out of pieces that he bought from LucasFilms. Pixar under Jobs became the gold standard for animated films, and is widely credited as revitalizing the genre and the fortunes of Walt Disney Studios when Disney subsequently purchased Pixar for almost ten billion dollars.
All this seemed to be only a prologue for the return of Mr. Jobs and what was arguably his and his teams greatest contributions to the way the world consumed its music, media, and used its phones. Starting with the iMac, Mr. Jobs and the people he surrounded himself with, went on to revolutionize the way we consume music, the iPod and the Apple Music Store. Starting in 2001, the iPod completely changed the music industry and in all likely hood stated the death spiral of music CDs. Moving from that the iPhone in 2005, and then the iPad in 2009. It is easy to forget that Apple did not found any of those product categories. Music players, smart phones and tablets all came about well before Apple entered the scene. The tribute that should be rendered to Steve Jobs and his team was that in each product area, Apple came along and arguably perfected the category.