Last updated on July 9th, 2019 at 11:43 am
Explore how hospitality apps can deliver personalized services and get your business on a whole new level by making relevant offers to clients and making sure they are processed and paid in the easiest way possible.
All hospitality businesses regardless of the size and area of expertise benefit from their strive for the highest level of professionalism possible, making sure each guest receives the same level of services at all times, taking into consideration individual preferences. For instance, some hotels engage Artificial Intelligence and chatbots in the working process to enhance their service quality. No wonder: staff mistakes can cost a fortune in terms of reputation due to the limited opportunities to control, while technology caters to all the guests needs equally well without discrimination, biases, and other human factors. Apart from standardized quality level, applications solve plenty of tasks:
- Increase your visibility
- Make it easy to pay
- Engage with your clients
We are going to look into some pros of apps for the hospitality industry in more detail.
Something which goes without saying but worth mentioning again and again – make your services available where your customers are. Online sales through mobile apps already prevail over other channels, and they are growing continuously.
Some of the apps are offered by businesses for direct bookings, like Hyatt, and some are through a third party. In addition to the convenience of being able to book a hotel room or a restaurant table right on your mobile device, these apps can also help foster loyalty by keeping track of customer rewards programs or offering last-minute deals and perform many other functions. All of the above reflects one more important trend among hospitality apps – bundling.
Bundling various services together allows selling more to the target audience. Very often, these apps, like Google Trip, dig into client’s emails and search history offering relevant information, then organize itineraries based on travel reservations or schedule an event in clients’ calendar. The client is only offered customized activity ideas based on time, place, and weather. All that is in the comfort zone of using their own mobile devices. To clinch the deal after the offer, it is absolutely vital that payment is easy.
Make it easy to pay
Apps allow customers to have their bill instantly retrieved and paid via PayPal, Apple Pay, or a credit/debit card with the receipt emailed. Moreover, the bill can be split equally or paid for exactly what each person had. And it’s not just limited by paying – guests can also order their services by themselves, so your staff can save time and work on other tasks.
The orders are meanwhile referred to the necessary departments, for example, to the kitchen, meaning that chefs receive and prepare orders more quickly. Overall, bills are more accurate, and efficiency is improved.
Engage with your client
It is said that a good app should always be one step ahead of customers’ needs. Add extras through QR codes of the services you’d like your customer to know. Introduce your advanced conference hall or a brand-new spa facility or a new dish in your restaurant and make the payment as simple as possible. All you need is to generate QR codes and place them either in your app or a social media site, or a leaflet in your clients’ zone. Your guest scans the code and gets his immediate access to the service, saving time and effort both his and your staff’s, making payments without any registration and receiving his order on time.
Overall, sales and upsells like these above will enrich customers’ experience, generate word-of-mouth advertising, and your bottom line can get a considerable boost. But instead of developing your own application, hiring experts, and waiting for the result for months, you can invest in another advantageous solution – a modern hotel management software, a good example is HotelFriend, has an app, so you can start using it just after all formalities.