The march of broadband across the UK continues to bring higher speeds and more reliable connections to homes and businesses alike. Leased lines used to be the benchmark for any company that needed reliability and high performance, but is that still the case today?
An internet nation
Official data from the ONS contained in their ‘Statistical bulletin: Internet Access – Households and Individuals 2014’ revealed that in 2014 38 million adults in Great Britain accessed the Internet every day. This was 21 million more than in 2006 and access to the internet using a mobile phone more than doubled between 2010 and 2014.
The impact of online shopping has had an unprecedented effect on businesses across the entire spectrum of commercial activity. The same ONS data revealed that in 2014 74% of all adults bought goods or services online, which was up from 53% in 2008.
Fixed broadband Internet connections were used by 91% of households.
With the rise in online shopping activity has also come an increase in concerns about internet security.
According to Ofcom research, most UK internet users are becoming more knowledgeable about security issues resulting in them becoming less willing to provide personal information online.
Although systems such as SSL certification are becoming more widely accepted as signs that a business takes security seriously, every effort needs to be made to ensure the highest level of customer confidence.
This is where leased lines still have a distinct advantage over broadband. Because consumer-grade internet connections can’t offer guaranteed bandwidth to critical applications via Quality of Service (QoS), leased lines win hands down.
They can also be configured to give priority to applications that require a guaranteed amount of bandwidth to work reliably, such as video-conferencing or internet telephony.
Although broadband connections promise increasingly high speeds, the fact that they are shared lines inevitably leads to problems.
At periods of high activity the number of users means that bottlenecks can occur and this results in a throttling back of speed due to purely physical data restrictions. Essentially, you can only force a certain amount of information through a data pipeline at any one time.
With a leased line, reliable and constant speeds are guaranteed 24/7 all year round. This can be particularly important for e-commerce as it means there’s no danger of downtime during which a client or customer could choose to take their business elsewhere.
So, in short – leased lines are just as powerful and popular as they have always been; perhaps even more so.
However, if leased lines are too pricey then you can get small business broadband from Woav at extremely affordable rates.