So, another Black Friday is upon us, and people are gearing up for the shopping mayhem. Each year the deals seem to start sooner and sooner and this year is no different, some retailers are already starting to post some deals and I have already caved and bought some running shoes from Wiggle.

So what deals can we expect this year from Amazon and other retailers? I will update this post as I see more deals come up, and feel free to let me know of any you find.


Surprisingly they haven’t launched yet, and it will officially launch from 00:00 on Friday 17th until 23:59 on Sunday 26th November and will include:

  • Deals of the Day’ every day throughout the period, ranging from Amazon devices, electronics and pet supplies to kitchen and home & garden items.
  • Thousands of ‘Lightning Deals’ – products available at a discount, in limited quantities, for a short period of time – introduced throughout the sale, with new deals becoming available as often as every five minutes. Amazon Prime members, including customers enjoying a free Amazon Prime 30-day trial, will have an exclusive 30-minute early access period to all Lightning Deals.
  • Hundreds of small businesses and artisans selling on Amazon Marketplace and Handmade at Amazon, offering thousands of deals, providing customers with a wide selection of items from handcrafted gifts to innovative new products.
  • Amazon’s fastest delivery service, Prime Now, will also offer special Black Friday deals to more than 30% of the UK population which can be delivered in two-hour delivery windows or within 60 minutes in selected postcodes.

After bringing Black Friday to the UK in 2010, Amazon is making this year’s event more fun than ever with the ‘Home of Black Friday’ pop-up experience in Soho Square, central London, open Tuesday 21st to Black Friday on 24th November, from 12:30 pm to 7:30 pm every day.

The Amazon Black Friday page is here


So far there are several retailers discounting the Google Home devices.

The original Google Home with the price reduced from £129 to £79

The newly released Google Home Mini has also been dropped from £49 to £34

Gearbest and other Chinese retailers

Not technically Black Friday, but if you want to get a head start on your shopping, which you will need to if importing from China, then GearBest and its counterparts celebrate the singles day. On the 11th of November (11.11), there will be big sales on many of these sites


Wiggle have decided just to run Black Friday for an entire month, and deals get launched weekly. So far, the highlights include:

All the following have announced plans to have Black Friday deals, and many already have placeholder pages for you to keep an eye on

John Lewis

It appears JL are keeping it old school and launching their deals on actual Black Friday here


Starting the 23rd of November you can see all the latest deals here


Starting 24th of November you can see the Currys deals here


Starting 24th of November you can see the Argos deals here


Starting 20th through to the 24th of November you can see the Tesco deals here