The choice to engage in wellness practices has always been there, but it was without a doubt made even more of a priority for many people in 2020. Across the globe, most people viewed last year as a chance to transform their wellness routines, while others moved away from unhealthy habits for good. With wellbeing routines now being such a pivotal grounded aspect in most people’s lives, what are the expected trends in the wellness industry for 2021?
Extracted from the hemp plant, CBD is short for cannabidiol, an anti-psychotropic compound with a host of rejuvenating properties. Alongside its ability to improve sleep and lessen levels of stress and anxiety, CBD is understood to alleviate discomfort caused by inflammation and chronic pain. Cannabidiol is retailed using an array of application methods, including CBD oils, CBD e-liquids, CBD cosmetics, and CBD edibles such as gummies.
In the UK, CBD has become widely accepted in the wellness industry, and is even stocked in leading pharmacies and supermarkets across the country. However, concern still remains surrounding the regulatory practices of these products. As a result, the demand for product transparency and clarification remains vital for customer satisfaction and safety.
In recent news, Birmingham based CBD brand Vitality CBD became one of the first in the UK to submit their Novel Food dossier, which will validate their ingestible product range in time for the 31st of March 2021 Food Standards Agency (FSA) deadline. Vitality CBD’s Commercial Director Philip Glyn has commented that Vitality CBD is “leading the way in future compliance and regulation”, a promising quote which may help to encourage even more wellness enthusiasts to embrace the unique natural synergy of CBD into their wellbeing routines.
Sexual wellbeing has become a major talking point in the wellness industry within the past several years. New products to educate and enhance the intimate experiences of consumers are now becoming available, helping to break the taboo and start impactful conversation about sexual health. Many products are now even offering the new avenue of helping women with menopausal and menstrual symptoms, while others are helping to prevent unplanned pregnancy and STIs.
With sexual wellness becoming more and more normalised within the media, both men and women are now able to confidently purchase products which provide solutions to common problems such as low libido or male sexual dysfunction. There appears to be no signs of this industry declining: at present, the global sexual wellness market is on track to reach $108,320 million by 2027, registering a CAGR of 4.62% from 2021 to 2027.
Immune-system boosting products
From superfood snacks and customised supplements to educational classes, strengthening the immune system is another wellness trend that’s likely to continue in 2021 and beyond. This is mainly because more and more health conscious consumers are seeking easier, on-the-go methods to keep their immunity in check without sacrificing any unnecessary time or energy out of their already hectic day.
As a contributor to normal brain function and strong immunity, gut health products in the form of wellness shots and probiotics have also been particularly sought-after in recent years. Again, these solutions can easily align with consumer’s daily routines and busy schedules, pleasing wellness-minded consumers with a demand for convenience and optimal nutrition.
Anti-microbial beauty products
By definition, anti-microbial products are able to actively defend against microbes, otherwise known as bacteria, viruses and fungi. When used in cosmetics, anti-microbial formulations can revolutionise skincare and beauty routines as we know them. The transformative ingredients used in these products may be the answer in preventing everyday contamination from the likes of unclean fingers, giving beauty lovers peace of mind and a newfound sense of confidence.
Antibacterial formulations are not only making beauty regimes safer, but they’re also evidenced to help improve the appearance of skin cells and ward off angry blemishes. The popularity of this personal care trend can be accredited to its spa-like nature, a well-loved leisure activity which is being missed by many during the current times.
The way in which people are investing in their wellness is changing – wellbeing products have proved to span far further than just our physical health. One thing is for certain: our mental health matters too. Wellness products such as candles, healing pillows, sleep mists, journals, and therapeutic rock lamps all supposedly come under the umbrella of mood-lifting products for the home. However, these are only small changes which we can bring into our everyday sanctuary.
We’re now also seeing larger home improvement trends such as air purifiers, updated plumbing for cleaner water, and the encouragement of more natural light for that all important vitamin D that most of us are currently lacking. Even the simplest of acts such as opening windows and eating meals outside have also been recently considered as effective ways to practice home wellness.