Gambling is one of the Finns’ favorite pastimes. Almost eighty percent of Finnish population play different games of chance, spending €2 billion every year either in land-based or online casinos. Thanks to people’s love for betting, the gaming industry is thriving in Finland. The industry is state-controlled by RAY, Veikkaus, and Fintoto and has the total revenue of 3,2 billion Euro per year. More than 340 million of this revenue comes from the national lottery.
When the Finns want to wager, they either go to land-based casinos or stay in the comfort of their homes and visit betting websites. There are only two brick-and-mortar casinos in Finland – Casino Helsinki and PAF casino at Arkipelag Hotel & Casino in Mariehamn, but there are numerous local betting websites, controlled by PAF and RAY, the Finnish Slot Machine Association. Not only are the Finnish online casinos fully licensed but they are also highly secured. The Finnish government takes all necessary measures to protect players’ data. Among the most secured licensed betting websites designed for the Finns are Paf.com, Betsson, Unibet, ComeOn, and NordicBet.
The most popular game in Finland is the national lottery or Veikkaus Lotto. More than 70 percent of Finnish population play it on a regular basis. Veikkaus Lotto enjoys popularity among the Finns, because profits gained from it benefit the Finnish society, not only the government, as is the case in other countries. One of the most beloved types of this lottery is Nettikeno. This lottery game became known to the general public at the turn of the 21st century, when Veikkaus included it in its software as a prize money game played daily. As Nettikeno has grown in popularity, it began to be played not once but three times a day. Now, when there are numerous versions of this lottery online, it can be enjoyed even more often. In online games, the draw takes place as soon as players select their numbers from the grid.
When the Finns do not play lottery, they bet on sport events. Because Finland is a Nordic country, people here prefer betting on winter sports such as hockey, cross-country skiing, and pesapallo, which is the national sport here. Football is a sport on which the Finns also bet with gusto, though they rivet their attention not on their domestic league but on the Premier League or Bundesliga. Football fans invest money in predicting the outcomes of football matches also during such international competitions as the UEFA Champions League.
Those Finns who do not want to use complicated wagering strategies needed in sports betting prefer slot machines. One needs only luck to win on them. Other attractive features of slots are the cutting-edge graphics, audio, and a large variety of themes. Themed slots either commemorate a specific occasion or holiday or feature characters and events from popular movies, TV shows, or game shows. The Finns can play games centered around Christmas or Oktoberfest or reproducing characters and events from such movies as Lord of the Rings or Hangover. Themed slot machines also allow them to enjoy the reproduction of such television shows like X-Factor or popular games like Jeopardy. By playing themed slot machine games, people not only watch their favorite movies and shows in a slot game format but also interact with their beloved characters that, thanks to the latest technology, come alive on-screen.