Alexa has been a huge hit for Amazon so it is no surprise they want to expand their Alexa powered products further. What we didn’t expect was an Alexa-powered camera designed around taking your own fashion photos and videos. If you want to show off your daily wardrobe, you just have to ask the Look to take a snapshot — you don't have to take a selfie in front of a mirror to get a full-length picture. And since it includes a depth-sensing camera, it can blur the background to make shots pop.

Where the smart tech really comes into play is the Look's Style Check service which blends AI algorithms with fashion specialist advice to provide a second opinion.

The Echo Look will still work the same as other Echo products too, so you can use it to control all your other smart home devices.

At the moment, it is invitation only and will be $200

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