A beginner’s guide to digital marketing in 2020

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It goes without saying that the number of people using the internet is an all-time high in 2020.  And with this, people are making more informed decisions about their purchase. Wouldn't you want this statistic to reflect on your sales? Since the beginning, marketing has always been about engaging with your audience in the right place. Today, the right place is where they spend most of their time: on the internet.

How? Simple, Digital Marketing.

What is Digital Marketing

Digital marketing is the advertising of a business, a product, or a service using online channels. It targets a specific set of audience according to a business's needs and demands. In these times, it is on the upswing. You can use multiple channels to create brand awareness and generate more leads.

Digital Marketing Channels

  • SEO- Optimize your content according to the dynamic search engine algorithms and attain more visibility in front of your target audience.
  • Content Marketing- It involves creating valuable and relevant blogs, videos, podcasts, etc. to drive profitable customer action.
  • PPC- display ads to a particular audience. You pay only when your ad gets clicked. It is the most profitable channel if you're looking to achieve high ROI.
  • Social Media Marketing- It gets your brand in front of people more easily and quickly, even when they are not looking for it.

Other popular Marketing Channels are:

  • Email Marketing
  • Paid Reach
  • Sponsored Content
  • Affiliate Marketing
  • Native Advertising

Advantages Of Digital Marketing

  • A well-targeted digital marketing campaign helps you reach your target audience without burning a hole in your pocket.
  • Contrary to traditional marketing, you can immediately evaluate how well your campaign is performing. You can track metrics, gauge results,  and can increase or decrease your budget in those activities.  
  • You can use social media platforms to build your company's brand and reputation

What Type Of Digital Content Should You Create

Create content that meets your sales goals and solves your customers' problems through their buying journey. When it comes to content, there are different collaterals you can try while keeping in mind in which stage they are in the buyer's journey.

  • Blogs
  • Short Videos
  • Infographics
  • Webinars
  • Podcasts

Does Digital Marketing Work For All Businesses?

It surely does.

Digital Marketing works for all businesses under the sun. Regardless of what your company sells, digital marketing caters to your audience's needs by helping you add value to your client's creating valuable content. However, there is no one-size-fits-all.

If your company is business-to-business (B2B), your ultimate solution here goal here should be to generate high-quality salesperson leads through your website or LinkedIn.

While speaking of the business-to-consumer (B2C) approach, your company's focus should be more on converting your website's footfall into buyers. All you have to do is bring in the right deal with the right message to the right customer, and the rest shall fall in place on its own.

How Do You Get Started

Getting started with Digital Marketing isn't rocket science. All you need to do is to analyze industry best practices for running a successful digital marketing campaign. Before diving into the world of digital marketing, find answers to a few questions regarding your target audience, your sales anticipation, and your investment willingness.


Digital Marketing is the present and the future of the marketing world. You cannot master the art of digital marketing overnight. Layout your strategy piece by piece and look for what works and what does not.

If this article has convinced you that your company needs digital marketing or you wish to know more about it in detail, reach out to us (link) or write back in the comment section. We believe that your business can grow with digital marketing.

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