Google launched a ranking algorithm due to the increase in the view count of mobile websites by users. It is high time for mobile site owners to work on the optimization part of their website as they are continuously receiving warnings from Google. It penalizes owners of mobile websites which are not user-friendly.

Here is a list of things that developers should avoid when developing a mobile-friendly website:

Unplayable content

Google always discourages unsupported format. It is really bad for the mobile site as well as for the user when the images, videos, and content stops on an occasional basis. The most striking example that frustrates and gives a poor user experience is the flash item on the page. It is crucial for developers to make sure that there is no unplayable content on the page. Bad user experience created by unplayable content on the page makes users not to visit the site again. As a developer, you should keep the following things in mind to avoid unplayable content as it is explained in this summary on Mangomatter.Video transcript should always be available.The video should be playable on all major and minor devices.HTML5 standards can be used for animations.

Slow page loading

The performance of a website can be highly affected by slow page loading whether on a mobile device or a desktop. Slow page loading is one of the major contributing factors in page abandonment.

You can improve the loading time of the pages using the following tools.

  • The Google Analytics Plugin can help you understand how quickly or slowly the page loads across different browsers all over the world.
  • Compress the JavaScript or CSS files, instead of cramping up every page of the website with these files Pages.
  • You can also use a Speed Online is a web-based tool that can help you get an overview of low priority fixes and high priority.

Mobile only 404s

When a site user ends up with meaningless 404 error message, they simply leave it because the site is broken. It is necessary for developers to ensure that this does not happen as this can badly affect the SEO of the website.

The developer can improve user experience by customizing the 404 pages using the following;

  • Make sure the user-agent detection is properly configured
  • Check the crawl error reports shown in the Webmaster tools
  • Can use responsive page designs
  • Webmaster tools

Blocked content

Developers can improve the indexing of their pages by providing access to JS and CSS files to Googlebot. Developers usually use Fetch as Google to see how the Googlebot sees the content on their site. This helps the developer to identify areas that require some improvements. You can use this approach to easily fix the indexing problems.

Device screen size

The size of mobile devices varies from each other. As a developer, it is important to understand which screen sizes people usually use rather than serving everyone. To easily identify this data easily, you can use the Google Analytics tool. It is important that you size the content correspondingly to the width of the mobile screen.

Too much text on the page.

Avoid loading too much text to mobile websites which are to be seen different screen sizes. Bombarding the page with a lot of words affect the readability of the content, and this may discourage the user from visiting the site.

Developers can create an efficient mobile-friendly website by avoiding all the mentioned mistakes. To avoid penalties from Google, it is high time that developers think about the optimization of the mobile websites. This will enable them to develop mobile-friendly sites that give a great experience to the users.

 

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