Online marketing is not an easy one to pull off. Not only does it require highly-technical knowledge (in most cases), but it also involves wielding a complex array of skills. The goal of marketing a business online is to gain visibility and reach a target audience, whether be it on Google, Yahoo, social media platforms, and others. There are potential landmines for thousands of experts, while newcomers need to face a massive learning curve. At the end of the day, it might take you a lot of time and resources. But considering the fact that people have more of the former than the latter, it is imperative to learn some practical and low-cost online marketing techniques, especially suitable for small businesses.

#1. Blogging

It holds true that blogging can take years to develop and perfect. Nonetheless, it remains an effective means for reaching a highly-targetted audience. While it can take some time to build a real semblance of an audience, passion and persistence can help you gain success in the long-run. Being an effective blogger means having the ability to deliver a significant amount of value and originality without undermining the key information you want to convey in your industry or niche. For instance, you want people to learn about different low-cost digital advertising strategies. You may want to include some samples or relevant topics, such as unique content about digital marketing platforms like, DOZ, HubSpot, etc.           

#2.  Email Marketing

Email marketing can be a relatively inexpensive way to reach new customers and reconnect with past or current ones. Although it depends on the software you are using, it gives you the ability to connect with customers through their email inbox, and reach them anytime, anywhere. When developing an email marketing strategy, it is essential to set your goals and determine what you want to achieve. Who and when do you want to target? Do you want to focus mainly on new clients or perhaps the current ones? Or maybe it would be better and more effective if you'll design separated marketing strategies, along with special offers, individually crafted for each group of clients.     

#3. Social Media Marketing

If you want to market your small business on a shoestring budget, then you certainly want to include social media marketing in your strategies. Social media has become a massive playing field in the online marketing industry, with a promise of offering traction from billions of consumers across the world. Even more so, these potential customers, when targetted properly with compelling offers, are readily able to buy your products or services. So, what's important here is finding a way to reach them. It is likely for you to spend a bit more capital in order to get the right visibility for your business, for example by using Facebook Ads, but it can definitely be a worthwhile investment to have. As long as you use the right fundamentals and strategies, you can turn those potential buyers into real customers.     

#4. Search Engine Optimization

It cannot be denied that SEO (stands for search engine optimization) is an arduous undertaking, but one that you can always embark upon, especially for the long-run. In fact, it is so effective that your business can make serious traction in almost whatever industry it is in. Just imagine all the possibilities if you are able to send massive amounts of organic traffic (i.e., free) to your business' website. Interestingly, there are lots of free tools (Google keyword planner, SEO Web Page Analyzer, Yoast SEO, etc.) and resources online that can help you improve your SEO strategies. Master this field, and you should easily make the world your oyster.       

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