Webcasts are an ideal way to boost your market reach. However, mistakes could hold back the success of your event. Here’s how to make your webcasts great every time:
Prepare for it
Don’t try to go into your webcast with the sole intention of winging it. If you don’t know, it’ll show. Take the time to learn the setup. Walk through the process so you’d know what to expect when you’re conducting the webcast, says IR Magazine.
Know Those Features
If you’re comfortable and at ease using the system, that’s going to help you pull through a successful webcast. To get to that point, though, make sure you practice a lot. Go through the steps several times until you know the controls even with your eyes closed. By being familiar with the system, you can conduct the webcast without any fear of running into trouble because now, you know how the system works.
Check Your Body Language
Another important aspect of the webcast is you—your body language, to be exact. Practice in the mirror and check what your body language is telling your audience. If you seem tense or nervous, take deep breaths and practice the webcast in front of the mirror until you look comfortable, confident and completely at ease, even if that’s the furthest from how you really feel. Practice smiling or wearing a pleasant expression to ensure your body language is positive and sends the right message to your audience.
Put Up a Registration Page
Make sure you have a registration page. Have it up and ready before you even make the announcement. Once that’s out, attendees can sign up for the event right away. If you don’t have it ready by then, you’re bound to lose potential attendees along the way. That’s a big no-no, so it’s important to have one in place to make sure your marketing plans don’t go awry.
Interact with Your Audience
While there’s merit in answering pre-prepared questions, there’s something to be said for the spontaneity of opening the floor to questions from your attendees as well. This could make for a stirring discussion. Just be sure you know how to get yourself through that Q & A portion. Expect that some questions could land you or your company in hot water. Be sure you know how to extricate yourself and your company from such situations. Panache, charm and a way with words are the best defense against those sessions. If you aren’t ready, though, find someone who can help you or rethink your decision to open the floor for it. Otherwise, participants could get the upper hand and flay you alive.
Video conferencing systems have a handy recording feature. For instance, if the webcast is a training session for new hires, you can use the BlueJeans corporate webcasting tool to record the entire session and have it delivered to the participants soon after. That way, they could playback the entire sessions at will or go over some parts they might have missed or couldn’t remember. With the record feature, training new hires via webcasts just got easier.
Plan The Event Carefully
There’s nothing more embarrassing than livestreaming fails that could have been avoided if you had only planned the event properly. For instance, this man accidentally lights his room on fire, not noticing the pile of tissues that quickly ignite into a small bonfire, Stuff says. Make sure this doesn’t happen to you. Be mindful of every move you make while you’re doing a webcast. That way, you can keep the presentation on a professional keel.
Tell a Story
The best speakers tell a story. Do the same. You could start with an anecdote and end by tying your last line to your opening line. That’s a great way to end your webcast. By telling a story your audience can resonate with, it’s likely that they will remember your webcast for a good deal longer.
Do a Post-Analysis
Once the event is done, review the chats and polls along with the Q&A. How many participants took part in the discussion? What kind of topics resonated with your audience the most? What didn’t they like? By analyzing the post-event data, you can figure out where you need to improve, what you did right and how you could do webcasts that significantly align with what your consumer base wants and needs.
Continue The Conversation
Put up a site where you could promote the event and where you and the participants could talk about it after. The video shouldn’t disappear off the face of the earth once the webcast is done. Keep the material relevant by actively posting about it in forums or engaging participants in a discussion about issues raised and discussed in the webcast. That’s going to boost consumer attention to the material, generating possible leads along the way.