When you're in business, you've got to get good at getting attention. Whether you're selling a product or service, it's important that people know about you and remember you.
One of the ways to make it easier for people to remember you is by having a unique website domain. If your website name is confusingly close to another website or if it is boring, people aren't likely to remember it.
Are you ready to buy a domain and you want to make sure you choose a domain name that is going to work for you? Continue reading this article and we will give you important tips to help you with your choice.
1. Try Typing It
Before securing a domain name, make sure it is easy to type. If the letters are too far between each other on the keyboard or it is awkward to type, you might want to try another domain.
If you use slang words or words that have multiple spellings, this can be confusing. If people go to the wrong website when they type in what they thought was your URL, they aren't likely to try again.
2. Keep It Related
When choosing your domain name, try to fit in some keywords. If your name is ABC business and you sell cars, you might use a domain like ABCcarsales.com.
While exact match domains aren't important like they used to be, having a domain with relevant keywords is another clue to the search engines that you are the website people are looking for.
3. Don't Make It Long
If your business name is long, you might want to figure out a good way to abbreviate it. Having a domain like Thebestwaystofixyourcartoday.com isn't going to help anyone. It's likely people are going to get confused while typing it or make a typo.
4. Use Local Terms If Applicable
Are you trying to rank in the local search engine results? Maybe you are a plumber in New York City. If you're a plumber in New York City, you might get a domain like plumberNYC.com so people know your location.
If you have multiple locations, you might not want to use local terms in your domain. Making multiple websites for each location might be more of an annoyance than an advantage.
5. Avoid Numbers or Dashes
Dashes and numbers aren't helpful in ranking for the search engines and are an added complication for your potential website visitors.
If your website name is the-best-website.com, instead of getting visitors to the website, you might actually send visitors to thebestwebsite.com because people don't usually think about dashes in website domains.
6. Research Similar Domains
When you're looking into your website domain, look and see what domains are similar to yours. You should also make sure that the domain you choose isn't trademarked. If you purchase a domain name that is trademarked, it may result in a big legal complication.
7. Make It Easy to Remember
When you say your website domain to someone verbally, is it going to be easy to remember? A domain like Youareawesome.com is much easier to remember than yourbluebucketispretty.com.
When you're figuring out your domain name, you can ask a few people to help you determine if the website domain is memorable. Do a simple test by saying the domain and then asking them about the domain 5 or 10 minutes later.
8. Use the Domain Name Extension that Fits Your Business
The most common domain name extension is .com. You're probably familiar with .net and .org as well.
It's very difficult to get a good and memorable .com, .net. or .org in many cases but they are still available. If you can get a domain name with another extension that makes sense that might be a better option for you.
If you're a photographer, you might choose to get yourwebsite.photography or if your business is out of NYC, you might get yourwebsite.nyc.
Make sure your website isn't confusing because of the domain name extension that you use. Mymamaco.co might be a little difficult and confusing to remember. Type out the domain in the browser bar and see how it looks with the extension on the end before buying.
9. Protect Your Brand
You don't want people purchasing the domain names that are close to your domain name. If your website is ABCcompany.com, you might also want to secure ABCcompany.net and .org. Some people also like to secure the misspelling of their domains so people can't get those either.
The less available domains that are similar to your domain name, the better it is for protecting your brand, but it can get costly buying up all the domains.
10. Don't Miss Out
When you find a domain that you really want — snatch it up quick! If you don't get the domain right away, someone can come get it right from under your nose. As soon as you know you want it, put it in your cart and pull out your credit card so you don't miss out on your awesome domain.
Congrats on Your Unique Website Domain
Now that you know more about getting your unique website domain, let us be the first to congratulate you on your decision. We hope you've brainstormed and chosen your domain and you're ready to go.
Now that you have your domain and you're good to go, why stop learning there? Many of our other articles can help you as you're in the process of building your business. Browse our site, find your favorite section, drop a bookmark and come back soon for more great reads.