Published on January 30th, 2014 | by James Smythe0
Totally Wicked Sets the Benchmark with New Electronic Cigarette
Since its birth in 2008, Totally Wicked has always been a little bit different to its competitors in the electronic cigarette market. Eschewing the typical brandings of their rivals who mostly moved to replicate the style of tobacco cigarettes; Totally Wicked has built its empire on innovative design and marketing – concentrating more on publishing in-house comic strips than flashy television adverts.
The company made another huge leap forward when they released their flagship device in June 2012, the Odyssey – the first electronic cigarette that was designed and manufactured entirely in the UK. The sleek design, produced in-house at Totally Wicked has now been updated and upgraded – introducing the Odyssey VV.
Totally Wicked’s newest device is the first UK-made variable voltage electronic cigarette meaning that users can manually change their experience to suit their personal tastes.
After listening extensively to customer feedback, Totally Wicked realised that their new device needed to be simplistic and intuitive. Many variable voltage electronic cigarettes fall into the trap of over-complicating matters, making them less enjoyable to use. Totally Wicked have concentrated all of their efforts into functionality rather than gimmicks.
The simple functionality of the device’s variable voltage abilities comes courtesy of a single revolving ring that determines the voltage and strength of the output. This voltage can even be changed midway through a pull of the electronic cigarette so the user can simply find their ‘sweet spot’.
Every component of the Odyssey VV has been carefully crafted on the Totally Wicked site by the skilled engineering team and every device has been put together by hand.
The main emphasis of the design process was to build an ergonomic electronic cigarette that was neither cumbersome nor burdensome to the user. As a lifestyle item, it is important that the electronic cigarette fits seamlessly into the life of the user. The stainless steel finish gives it an air of simplicity but makes it immediately distinguishable from traditional cigarettes and other e cigs available on the market.
Unlike the vast majority of other products on the market that have been imported from China, the Odyssey VV comes with a five year guarantee that demonstrates Totally Wicked’s belief that this vaping device will revolutionise the electronic cigarette industry.