Published on May 29th, 2014 | by James Smythe0
Morphsuits Invite Fans to get Creative
Morphsuits’ wider costume brand, Morph Costume Co. is pioneering the first on-going ‘crowdstorming’ programme, driven by a NASA level scientific approach that creates, tests, and tweak hundreds of costume ideas to deliver innovation in costume design. Dubbed “Morphlabs” the campaign will not only identify contributors, but also provide a network of collaboration and support to see ideas come to fruition and, the very best to market as MorphLabs graduates.
MorphLabs will act as a digital social hub for fans and a small specifically selected group of the best existing costume designers in the world, to share, celebrate and inspire the most advanced and innovative costume designs across the globe.
In August 2013, Morphsuits launchedMorph Costume Co. and acquired ex-NASA engineer,Mark Rober’s clothing and costume company Digital Dudz, to integrate the interactive Digital Dudz smartphone app to an expanding range of costumes.
The full range of costumes available from Morphsuits now exceeds 200 different designs and includes a huge variety of costumes – from officially licensed Tetris blocks that use pop-up tent technology, to Halloween costumes that feature wearable smartphone technology to display real life beating hearts or open flesh wounds filled with maggots.
The patented integration with wearable technology came about when ex NASA engineer; Mark Rober turned his talents to costume design and app creation, and came on board with Morphsuits in 2013. At the end of 2013, digital Christmas jumpersalso joined the family of innovative products – this was just the beginning, with a huge amount of exciting innovation and NPD in the pipeline for 2014.
Mark Rober told us “We’re the world’s most innovative costume company and to continue to create impactful and innovative costumes, we have to stay ahead of the pack – with the launch of MorphLabs, we’re taking this to the next level by incorporating a scientific based testing approach to deliver the most innovative and creative designs in the entire world.”