Comments on: IFA: Sony Make.Believe Marketing BS http://mightygadget.co.uk/brand/ifa-sony-make-believe-marketing-bs/1977 All the latest news and reviews of gadgets and technology. Sun, 22 Apr 2012 03:54:10 +0000 hourly 1 By: wansai http://mightygadget.co.uk/brand/ifa-sony-make-believe-marketing-bs/1977/comment-page-1/#comment-806 wansai Sat, 12 Sep 2009 11:27:50 +0000 http://mightygadget.co.uk/brand/ifa-sony-make-believe-marketing-bs/1977#comment-806 Rebranding is a long term strategy and sometimes may or may not see fixes to current products. What it is is a redirection and a refocus of the company, what they stand for when relating to consumers and their focus on their products going forward. It's also a very expensive excercise and usually will not see any short or even medium term change. Most companies have to rebrand eventually in the face of new market situations. And whether the consumer (us) thinks it's a waste of money or not, it will eventually have a total overall effect on what is produced and how we view these entities as being relevant to us or not. So it's extremely important. Rebranding is a long term strategy and sometimes may or may not see fixes to current products. What it is is a redirection and a refocus of the company, what they stand for when relating to consumers and their focus on their products going forward.

It’s also a very expensive excercise and usually will not see any short or even medium term change. Most companies have to rebrand eventually in the face of new market situations. And whether the consumer (us) thinks it’s a waste of money or not, it will eventually have a total overall effect on what is produced and how we view these entities as being relevant to us or not. So it’s extremely important.

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